Monday, May 9, 2011

Squdoo Tips. Tip # 1 - Pick a niche for your Squidoo lenses.

What is a marketing niche? Why would you want to pick a niche for your Squidoo lenses?
I love writing on a variety of topics. And that's what I initially started out doing on Squidoo - I had a lens about my dog, a lens about Christmas gifts, a lens about a steam mop I use, and so on. My lenses weren't supporting each other and the few views I was accidentally getting here and there didn't result in any additional traffic to the other lenses.
Image: Naito8 /
When compared to mass marketing, niche marketing can be described as "targeted to a certain group of people". The best way to make money on Squidoo is to build a lens around a product or one very specific topic that people are searching for. Then build more lenses in the same niche. What would be a good niche? Recipes lenses do really well on Squidoo. Let's take "Casserole Recipes" - you can build lenses "Beef Casserole Recipes", "Chicken Casserole Recipes", "Potato Casserole Recipes", and so on. You can feature your other casserole recipes in Squidoo lens' Sidebar or at the bottom of each lens. You can make one lens that includes links to all the recipes. With recipe lenses, picking a product to promote is not very difficult. But like Seth Godin suggests in one of his books, make sure you have a banana you are selling, and that banana is very obvious. When given too many options, consumers get lost  and end up leaving without making a purchase - and that's the one thing you want to avoid.
So if you are interested in making money on Squidoo, my tip today is to pick a niche for your Squidoo lenses and write, write, and write some more. Connect your lenses to each other and get several lens' views out of every visitor that comes to your Squidoo lens. Looking forward to hearing about your Squidoo experiences. Please feel free to leave me a comment and a backlink to one of your lenses :)


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