Squidoo tip #17. Keep your lenses fresh, but don't overdo it.

How often should I update my Squidoo lenses? Some Squidoo lensmasters put a lot of effort into updating their lenses on a daily basis. They have come up with great techniques on how to update a dozen lenses in minutes. Although I believe it's important to keep your lenses fresh, I also know you can seriously overdo it. Yes, you may pick up some extra traffic on Squidoo from being moved up in the search results, if a reader uses the "Recently Updated" filter. You can also ping all recently updated lenses in Squidutils. But I recently read that Google may view republishing your posts (lenses) without making any big changes as an attempt to cheat the system, and, therefore, penalize the publisher for it. Also, I would advise against any drastic changes to a lens that gets a steady traffic from Google. A small change may cost you some visitors. A good example is my Best Gifts for 2 year old girls lens that was getting a steady 100 to 150 visitors per day until I made a few changes. The daily traffic dropped to under 50 visitors a day. And, since I didn't backup the lens in any way, I haven't been able to revert the revisions I made earlier.
So what's a good rule for keeping lenses fresh without overdoing it? I think that adding new content frequently is extremely important the first few months after you publish your lens. Add new modules, new links, improve your lens, establish your authority on the topic. By frequently, I don't mean every day. Maybe a couple times a week? Then, once you are seeing good traffic, I think it's a good idea to slow down with the updates and only update lenses a couple times a month. The technique seems to be working for me, but you might see different results if you are working with a different niche. Please do tell me what you think. How often do you update your lenses?

Have a productive day on Squidoo! Happy Tuesday :)

Squidoo Tip #16. Use YouTube videos to promote your Squidoo lenses.

Have you tried using YouTube to promote your Squidoo lenses? I have heard that many people are very successful in driving traffic from YouTube to their websites, so I decided to give it a try. In my newest Squidoo lens How to get rid of fleas on a kitten I featured a YouTube video of my kitten taking a bath in a bathtub. If you click out to watch the video on YouTube, you will also notice that I posted a link to my Squidoo lens in the description of the video. I am happy to see that I already have had a few lens views from the YouTube video, and, as of today, the YouTube video has only had around 30 views. If a video you post goes viral, imagine how many lens views you are going to end up with. Also, it's an extra link to your Squidoo lens, and that's a good thing when it comes to SEO. Here's the Youtube video of Tiger:

Do you have any experience of promoting Squidoo lens with a YouTube video? I would love to hear from you!

Squidoo Tip # 15

Public Domain Image (CCO) from  Pixabay.com

The Squidoo success tip I am sharing today is the best advice I can give new lensmasters who have fewer than 25 lenses. Join RocketSquids! I promise, you won't regret it. The program is designed for new lensmasters who want to learn the basics of Squidoo and get help and advice from experienced lensmasters. Every week, RocketSquids  are given a challenge to create a lens on a certain topic, like "Something I Love". If the lens is submitted by the weekly challenge deadline, it will be featured on RocketSquids bootcamp page. That's when RocketSquid Greeters along with Robin (Community Organizer), Susan (Squidoo Greeter), Kab (RocketSquid Coordinator), and Bonnie (Community organizer and head of the Giant Squid Club) will have an opportunity to visit your lenses and give you suggestions on how to improve them. If you run into any problems or need advice on how to properly credit photos, use HTML in your lenses, or use Squidoo modules, you will be able to ask questions and get answers at RocketSquids forum.

In my opinion, the Bootcamp is the best place to learn "How to Squidoo".  Plus, you get plenty of visits to your lenses, comments, feedback, and you may even get noticed and later featured on Squidoo blog as a new and promising lensmaster with UUU lenses. If you are the type of person who is afraid of commitments due to your overloaded work schedule, no worries. There is no penalty for not turning your lenses in by the deadline. Of course, I wouldn't recommend making it a habit. But if you think you can publish a lens per week at least twice a month, join in!

As always, Happy Squidooing! Please do let me know you stopped by. I will be happy to approve relevant comments with links to quality Squidoo lenses or your blog :)

What happens when you go after super popular key words?

I know it's been forever since the last time I posted, but I am trying to get better about keeping my Squidoo lenses and blogs up to date. There is something that bothering me today, so I figured I will go ahead and share. The topic of today's post - What Happens when you go after super popular Key Words?

So what happens when you go after super popular key words? You get no traffic from Google. NADA... You can bang your head against the wall and jump around in agony, but that's not going to make Google send traffic your way. You may try to build a bunch of backlinks, but, chances are, it is not going to change your situation. I seem to be somewhat grasping the main concepts of SEO and affiliate marketing, but I am making the same mistake over and over again. Here's my latest result of ignoring SEO rules: Best Valentine's Day gifts for Her. Here's how my thinking works. I really like the topic. I can come up with some really good gift ideas. I am going to make a really good lens, and women are going to want to share it with their boyfriends and husbands to give them some hints on what they want for Valentine's Day. Well, guess what, great strategy, BUT I am forgetting that RedEnvelope, AskMen, MensHealth, Esquire, and a whole bunch of other well-established and popular websites with great traffic also think that "Valentine's Day Gifts for Her" is a great topic to post about. So what do I get after several days of picking out gifts on Amazon and putting the lens together, and then promoting it in several different ways? I get a lens that is not recognized by Google in any way and that's nowhere to be found in Google Search Results. Nice, right? About time I should learn my lesson. Wish me good luck! Too often I act on the spur of the moment, and Google does not like that...

Squidoo Tip # 14. Take Breaks from Computer Work

As an active Squidoo Lensmaster, I often feel guilty for taking breaks from computer work. There's always so much to do on Squidoo - build new lenses, add content to the old ones, stop by and comment on lenses by other Squidoo lensmasters, participate on the Squidu forum... And the list goes on and on... I also run an Etsy store, and it certainly takes up a good part of my day. Well, this year, I decided to take a long Holiday break from Squidoo and only logged into my account every other day to refresh a lens or two. Although it wasn't a complete break, it certainly felt like a vacation to me, when compared to the 20+ hours I usually spend on Squidoo weekly. Christmas is a Holiday I cherish - it is time for family and friends. So this year I took my time to do plenty of Holiday Shopping, Decorating, Baking, and Fun Activities with those Dear to me.

If you are self-employed, like I am, there are no paid Holidays and no paid vacation time. You are in complete control of your schedule, but the downside is that taking time off may cost you... At the same time, I am very convinced that taking breaks from computer work helps me get back to reality and then later achieve greater success. Too much time in front of a computer leads to stress and fatigue and affects productivity. Although I did feel like I should have put more effort on Squidoo over the last few weeks, I am happy that I took my 3 week break from computer work and can now get back to it with more energy. My Christmas Break is now officially over. New Year is right around the corner, and now is a good time to set some new goals and come up with a plan to accomplish them.

Hope you all had a great Christmas! I sure did :)

Is it wrong to build Squidoo Sales lenses?

       Is it wrong to build Squidoo Sales Lenses? In my opinion, No. But I have seen some posts by other Squidoo lensmasters who were very negative about Squidoo Sales lenses. They suggest that sales lenses have low quality content that diminishes the quality of Squidoo. Is it right to have nothing but Sales Lenses on Squidoo? Probably not. I suggest that you do have several well-researched high-quality Squidoo articles along with your Sales lenses. The reason why Squidoo lenses rank well in the Search Engines is that Squidoo provides quality content on a variety of topics. And since being part of the Squidoo community is important to lensmasters' success on Squidoo, you do want to contribute to overall Squidoo success. At the same time, I believe that there are two types of Squidoo Sales Lenses - lenses that don't benefit the reader in any way and are made with the sole purpose of making Sales and lenses that solve readers' problems and help them in the decision making process.
     I personally put a lot of effort into making my Squidoo Sales lenses the perfect solution for the reader's query. You may be surprised to find out that I have already spent 7 hours of planning and research on my newest lens Best Toys for 2 year old Girls. From coming up with the idea and brainstorming, to researching the topic, applying personal experience, and reading customer reviews of individual products, it takes time to come up with a solution of the reader's query. My goal is to help Parents, Grandparents, Family Members, or Friends to help pick out the perfect gift, and if I don't succeed in my efforts, I will not get any visitors from Google. Every one of my Sales lenses takes a lot of time and effort, and plenty of continuos improvements and frequent updates.
    Do Sales Lenses diminish the quality of Squidoo? Some lenses do, I agree. But there are also other lenses that offer solutions to reader's problems or point readers in the right direction to where the solution may be found. Sales Lenses also contribute to the Squidoo Ad Pool. For example, my top performing lens Top Christmas Gifts for Girls 2011 gets 5+ Google Ad clickouts per day, making Squidoo $5-$10 or more per day in Google Adsense revenue. So to sum it all up, in my opinion, both, Squidoo lensmasters and Squidoo, benefit from Sales lenses, but it's also important to contribute well-researched quality articles to contribute to Squidoo overall success.

     November 6, 2012 Update: My newest addition: Best Toys for 1 year old Girls has already taken me over 30 hours of research, planning, and content updates. However, it will be the perfect go-to place for anyone looking for the perfect gift for 1 year old baby girls - since I have already picked out the age-appropriate educational toys, narrowed down the choices to the best toys available on the market in 2012, and broke them down into categories to make the selection easier.

Squidoo Tip #13. Own Your Topic on Google

When it comes to getting a permanent spot on the 1st page of Google, Expertise is your key to Success. A combination of Squidoo's high PR (Search Engine popularity) and Topic Expertise is a perfect recipe for owning your Topic on Google. What do I mean by "Own Your Topic on Google"? Make your Squidoo Lens the best resource on your topic available online. If you are sharing "best mac & cheese" recipes, make sure that you have the best collection of  mac & cheese recipes available online. It is great to have 50-100 or more lenses on Squidoo, but it is even better to have 25 well-researched lenses that can answer just about any question about the topic. Google likes aged content - webpages that have been around for a while and have been getting content updates on a regular basis. Don't stop adding content to your lens after you publish it. Add relevant information at least a couple times per month, and you have a good shot at getting Google's attention. Learn everything you can about your niche and the topics you choose to cover, and you will be well on your way to making a steady monthly income on Squidoo.