What happens when you go after super popular key words?

I know it's been forever since the last time I posted, but I am trying to get better about keeping my Squidoo lenses and blogs up to date. There is something that bothering me today, so I figured I will go ahead and share. The topic of today's post - What Happens when you go after super popular Key Words?

So what happens when you go after super popular key words? You get no traffic from Google. NADA... You can bang your head against the wall and jump around in agony, but that's not going to make Google send traffic your way. You may try to build a bunch of backlinks, but, chances are, it is not going to change your situation. I seem to be somewhat grasping the main concepts of SEO and affiliate marketing, but I am making the same mistake over and over again. Here's my latest result of ignoring SEO rules: Best Valentine's Day gifts for Her. Here's how my thinking works. I really like the topic. I can come up with some really good gift ideas. I am going to make a really good lens, and women are going to want to share it with their boyfriends and husbands to give them some hints on what they want for Valentine's Day. Well, guess what, great strategy, BUT I am forgetting that RedEnvelope, AskMen, MensHealth, Esquire, and a whole bunch of other well-established and popular websites with great traffic also think that "Valentine's Day Gifts for Her" is a great topic to post about. So what do I get after several days of picking out gifts on Amazon and putting the lens together, and then promoting it in several different ways? I get a lens that is not recognized by Google in any way and that's nowhere to be found in Google Search Results. Nice, right? About time I should learn my lesson. Wish me good luck! Too often I act on the spur of the moment, and Google does not like that...

Squidoo Tip #13. Own Your Topic on Google

When it comes to getting a permanent spot on the 1st page of Google, Expertise is your key to Success. A combination of Squidoo's high PR (Search Engine popularity) and Topic Expertise is a perfect recipe for owning your Topic on Google. What do I mean by "Own Your Topic on Google"? Make your Squidoo Lens the best resource on your topic available online. If you are sharing "best mac & cheese" recipes, make sure that you have the best collection of  mac & cheese recipes available online. It is great to have 50-100 or more lenses on Squidoo, but it is even better to have 25 well-researched lenses that can answer just about any question about the topic. Google likes aged content - webpages that have been around for a while and have been getting content updates on a regular basis. Don't stop adding content to your lens after you publish it. Add relevant information at least a couple times per month, and you have a good shot at getting Google's attention. Learn everything you can about your niche and the topics you choose to cover, and you will be well on your way to making a steady monthly income on Squidoo.