There are two ways to make money on Squidoo. You may choose to build Sales lenses and make money with affiliate programs or you can build lenses around a "hot topic" (topic in demand) and make money by attracting visitors to Squidoo site (get paid for Tier 1, 2, and 3 lenses by Squidoo). If you sell Amazon and Ebay items through Squidoo Amazon and Ebay Modules (vs. Affiliate links to sites), you will most likely get nice Top Tier payouts from Squidoo plus your share of Affiliate commissions.
"Hot Topic Lenses"
Coloring Pages lenses perform very well on Squidoo. They generate a lot of clickouts, including clickouts to Coloring pages websites and Google Ads. The lenses bring in a lot of Google traffic and get high Squidoo rankings even if affiliate sales are low. "Smurfs coloring pages", "Cars coloring pages", "Tinker Bell coloring pages", etc. are built around "hot topics" in demand.
On the other hand, there are Sales lenses. They are built for consumers ready to make a purchase who need a little help picking out the right item. The lensmasters who build lenses for the consumers (I will repeat myself here) ready to make a purchase are the lensmasters who make money on Squidoo. Let's take my Zippered Pouch Tutorial lens. Although it's informative, it's not a very good Sales lens. People searching for the tutorial are probably not exactly in the "make a purchase" mood. They may click on the Amazon or Ebay items I suggest, but will most likely leave without making a purchase. On the other hand, my Vintage Buttons Wholesale lens is very much geared towards the buyer looking for a good place to buy vintage buttons wholesale. My lens showcases various types of vintage buttons, and since Ebay is one of the best places to buy vintage buttons, I am likely to sell some Ebay items through my lens. Another example of a Sales lens - Dora Gifts for Toddler Girls that showcases Dora the Explorer products.
Comments? Questions? Do you have good Sales lenses? Would love to hear from you :)