Squidoo Tip #13. Own Your Topic on Google

When it comes to getting a permanent spot on the 1st page of Google, Expertise is your key to Success. A combination of Squidoo's high PR (Search Engine popularity) and Topic Expertise is a perfect recipe for owning your Topic on Google. What do I mean by "Own Your Topic on Google"? Make your Squidoo Lens the best resource on your topic available online. If you are sharing "best mac & cheese" recipes, make sure that you have the best collection of  mac & cheese recipes available online. It is great to have 50-100 or more lenses on Squidoo, but it is even better to have 25 well-researched lenses that can answer just about any question about the topic. Google likes aged content - webpages that have been around for a while and have been getting content updates on a regular basis. Don't stop adding content to your lens after you publish it. Add relevant information at least a couple times per month, and you have a good shot at getting Google's attention. Learn everything you can about your niche and the topics you choose to cover, and you will be well on your way to making a steady monthly income on Squidoo.

Daily Squidoo Tips: My First Tier 1 Lens

This is a link to a post at a new blog I follow by Squidoo Lensmaster Tilen Hrovatic Daily Squidoo Tips: My First Tier 1 Lens: "My hard work and a lot of coffee finally took me somewhere on Squidoo. By following tips from some succesful lensmasters and building a netw..."

Also, please check out Lisa Auch's new post: Understanding SEO Free - what a find, Lisa :)

Squidoo Tip #7 - Increase Clickouts to make more money on Squidoo.

Image: Salvatore Vuono / FreeDigitalPhotos.net

Squidoo uses the number of Clickouts as one of the parameters in determining your Squidoo Lens rank. Why are they so important? When visitors land on your Squidoo page, they are looking for answers and solutions. And it is your goal to give them the information that is relevant to their searches. Ideally, you want the visitor to spend at least a few minutes reading over your lens and then send them on to a different page - it may be a product you are promoting, or a site that may be interesting to your reader, or maybe one of your lenses on a related topic (hey, a clickout and an extra lens view - can't get much better then that, unless you are trying to make a sale, of course...)

The last thing you want to happen is for the visitor to glance over your lens and click back to other Google Search results. Click backs will have a negative impact on your lens' Google rankings. Google lets your readers decide on the relevance of your lens' contents to the keywords used throughout the lens. By Generating Clickouts, you optimize your Squidoo lens for Search Engines. It is a great way to send a reader on to a different site and keep them from clicking the "Go Back" button. Clickouts will give you a better Google Search placement and will help your lenses make it into the Tier 1 and 2.

In my Squidoo Earnings Diary, I feature my top performing lenses, give links to my blog, link to articles that may be interesting to other Squidoo lensmasters, and feature Amazon products. If someone clicks on a Google Adwords ad, Squidoo will also count that as a valuable Clickout. I also like to take advantage of the Google Search Module to help my readers find useful information on relevant topics.

As always, I hope you are making money on Squidoo. I would like to hear from you - would you like to share your Squidoo SEO tips?