Tuesday, March 19, 2013

Squidoo tip #17. Keep your lenses fresh, but don't overdo it.

How often should I update my Squidoo lenses? Some Squidoo lensmasters put a lot of effort into updating their lenses on a daily basis. They have come up with great techniques on how to update a dozen lenses in minutes. Although I believe it's important to keep your lenses fresh, I also know you can seriously overdo it. Yes, you may pick up some extra traffic on Squidoo from being moved up in the search results, if a reader uses the "Recently Updated" filter. You can also ping all recently updated lenses in Squidutils. But I recently read that Google may view republishing your posts (lenses) without making any big changes as an attempt to cheat the system, and, therefore, penalize the publisher for it. Also, I would advise against any drastic changes to a lens that gets a steady traffic from Google. A small change may cost you some visitors. A good example is my Best Gifts for 2 year old girls lens that was getting a steady 100 to 150 visitors per day until I made a few changes. The daily traffic dropped to under 50 visitors a day. And, since I didn't backup the lens in any way, I haven't been able to revert the revisions I made earlier.
So what's a good rule for keeping lenses fresh without overdoing it? I think that adding new content frequently is extremely important the first few months after you publish your lens. Add new modules, new links, improve your lens, establish your authority on the topic. By frequently, I don't mean every day. Maybe a couple times a week? Then, once you are seeing good traffic, I think it's a good idea to slow down with the updates and only update lenses a couple times a month. The technique seems to be working for me, but you might see different results if you are working with a different niche. Please do tell me what you think. How often do you update your lenses?

Have a productive day on Squidoo! Happy Tuesday :)


  1. Cool blog with a lot of good Squidoo information! Great read and this will be of great use to anyone making their way on Squidoo.

  2. Hi Irina! Love your post! I have been scaling down some of my lenses, though I am not a top traffic lensmaster, I do understand the basic principles of updating. I have one lens that I am constantly trying to improve and recently dumped most of the modules in it that were just in the way. I left it's skeletal remains intact and refreshed products that were missing or were affiliate links.

    The new changes on Squidoo have me a bit miffed and I want to make sure everything I post is relevant, answers the questions that were posed in my mind when I created it and it overall has a nice look and reading rhythm to it. I am still learning, though!

    1. Hey, Maria. Thanks for stopping by :) I always enjoy reading your lenses. You are doing so well! I think Internet Marketing and blogging is a never-ending learning process. Things constantly change, and we have to adjust...


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