Monday, January 28, 2013

What happens when you go after super popular key words?

I know it's been forever since the last time I posted, but I am trying to get better about keeping my Squidoo lenses and blogs up to date. There is something that bothering me today, so I figured I will go ahead and share. The topic of today's post - What Happens when you go after super popular Key Words?

So what happens when you go after super popular key words? You get no traffic from Google. NADA... You can bang your head against the wall and jump around in agony, but that's not going to make Google send traffic your way. You may try to build a bunch of backlinks, but, chances are, it is not going to change your situation. I seem to be somewhat grasping the main concepts of SEO and affiliate marketing, but I am making the same mistake over and over again. Here's my latest result of ignoring SEO rules: Best Valentine's Day gifts for Her. Here's how my thinking works. I really like the topic. I can come up with some really good gift ideas. I am going to make a really good lens, and women are going to want to share it with their boyfriends and husbands to give them some hints on what they want for Valentine's Day. Well, guess what, great strategy, BUT I am forgetting that RedEnvelope, AskMen, MensHealth, Esquire, and a whole bunch of other well-established and popular websites with great traffic also think that "Valentine's Day Gifts for Her" is a great topic to post about. So what do I get after several days of picking out gifts on Amazon and putting the lens together, and then promoting it in several different ways? I get a lens that is not recognized by Google in any way and that's nowhere to be found in Google Search Results. Nice, right? About time I should learn my lesson. Wish me good luck! Too often I act on the spur of the moment, and Google does not like that...


  1. In my experience, when I am doing your keyword research always make sure that they are getting the results for the exact match of the keyword phrase.

  2. It has always been my thought that we are best off trying to be a BIG "fish" in a small pond (i.e. be a "niche expert"), than trying to swim in a pond with giants. We can't compete with giant organizations that have a full-time staff of 5 people who do NOTHING but make sure their every article and web page is on page one of thousands of Google searches.

    Although I am relatively new to writing on Squidoo, I'm not so new to writing and web sites... I'd rather try to get 20% of the traffic looking for a 10,000-searches-a-month string than try to get something from an impossibly popular keyword. It's just much easier.


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