When it comes to getting a permanent spot on the 1st page of Google, Expertise is your key to Success. A combination of Squidoo's high PR (Search Engine popularity) and Topic Expertise is a perfect recipe for owning your Topic on Google. What do I mean by "Own Your Topic on Google"? Make your Squidoo Lens the best resource on your topic available online. If you are sharing "best mac & cheese" recipes, make sure that you have the best collection of mac & cheese recipes available online. It is great to have 50-100 or more lenses on Squidoo, but it is even better to have 25 well-researched lenses that can answer just about any question about the topic. Google likes aged content - webpages that have been around for a while and have been getting content updates on a regular basis. Don't stop adding content to your lens after you publish it. Add relevant information at least a couple times per month, and you have a good shot at getting Google's attention. Learn everything you can about your niche and the topics you choose to cover, and you will be well on your way to making a steady monthly income on Squidoo.